The Inconvenient Bag company's long-term goal is to be the industry leader and standard for reusable market/retail bags, and to make bringing one's own bag to the store a common way of life. We would like our bags to not just carry the environmentally-friendly message, but also to be designed in a manner that would be unique and stylish.
In short, our goal is to grow and be a common household name in markets and retailers locally, nationally and internationally. We believe that if done right, with the right attitude and company image, we will procure a positive change to an individual’s lifestyle.
As environmentalists, we do not want to be perceived as negative, weird, angry or threatening. We have found that there is sometimes a negative public perception of environmentalists as extreme activists. That may be one approach.
However, our approach is very different. We want to make caring for our planet fun, not a chore. It can be cool and fashionable, but unlike certain trends, we believe that our message will not go out of style. We strive to design our bags in a manner that would make people want to carry it, not have to carry it.
We would like to establish an international brand name and be recognized as a positive influence in the inevitable change of lifestyle.
Our business philosophy is simple... we are trying to save the world one bag at a time! We can argue about how many tons of landfill are accounted for by plastic bags, or how many seals and dolphins suffer a slow and painful death after ingesting bags, but we cannot avoid the conclusion that if we want to live in a society that generates as little waste as possible, we must act in areas where we are able to make change.
We want to have a business image of a company that did the right thing, and acted when nobody else would.
We believe that we are not victims of our own doing as a result of our consumerist society. Instead, of the "can't help it" attitude, our company wants to empower people to do the right thing, and feel good about carrying our bags around. It is a statement that says: "I care and I'm eco-cool. How about you?"
We want our bags to be the "in" thing with respect to fashion (to be up with the latest trend). However, we never will forget our underlying business theme that we are trying to save our world by cutting down the use and consumption of single-use paper or plastic bags. The eco-passion is first and foremost!
Many people do not know that there is a problem, even with the environment being a main government issue. Moreover, many people do not know what they can do. There will soon be taxes or surcharges on bags at grocery stores and retail stores. Plastic bags are banned in many cities. More importantly, the continued use of these bags will impose an undesired environmental impact upon all of us (as our consumption of paper and plastic bags per year is in the billions).
People need a solution, but do not want to be forced or bullied. The Inconvenient Bag is a solution and using it is also really, really cool (and fun). People will feel good about doing what is right, and they will understand that the Inconvenient Lifestyle is taking over the wasteful convenient and destructive lifestyle that is now totally out-of-date. Let's face it, Plastic is yesterday!
We are a part of a grass roots movement... it starts with you and me.